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McLaren has extended its sponsorship deal with clothing company Hugo Boss – taking the partnership into a 30th year.

The team said the renewal made it the longest sporting association of its kind on record.

McLaren team principal Martin Whitmarsh said:“We're proud and delighted to be able to announce this extension today, not least because it takes our partnership with Hugo Boss into record-breaking territory.

“Hugo Boss is a fantastic partner, and has been with McLaren throughout our most successful years – sharing in and contributing to the many world championship triumphs we've achieved with legendary drivers such as Niki Lauda, Alain Prost, Ayrton Senna, Mika Hakkinen and Lewis Hamilton.

“Today, Hugo Boss's support of Vodafone McLaren Mercedes's efforts to add to that world championship tally with Lewis and also the reigning world champion, Jenson Button, remains as powerful and as valuable as ever.”